Skip to content

Radical simplicity

'We are making uncompromising quality
an affordable choice'

Radical Simplicity
We believe in always challenging the status quo with innovation, a ´can do´ attitude, and hard work to deliver extraordinary consumer value. ET AL volume 3.0 is the result of just that – not just another change to a regular brand strategy. It is a statement, a mission, and a movement to make a solid mark in the world and carve away as much excess cost as possible.
Our aim is to provide you, the consumer, with what we’ve dubbed radical simplicity. In our industry, most brands are adversed to the idea of combining iconic design, high quality and fair prices – largely due to long and complex value chains causing massive overheads, leading to overpriced products. At ET AL, we beg to differ. We firmly believe that iconic design, great quality and competitive pricing are mutually inclusive.
Why not? If something is broken, fix it. We want to make premium & sustainable apparel, accessories and footwear an affordable choice - but radical change doesn’t just happen by itself. We have pushed the boundaries and killed some of the (former) darlings of our industry. No more complicated and cost-heavy value chains - basically just an intensive focus on designing and manufacturing a great product, as sustainable as possible, with only the best factories in the industry; and distributed directly to you through our own webshop, selected retail partners, e-commerce platforms and own pop up retail.
We’ve said our farewells and cut ties to what we strongly believe are unnecessary processes and layers. We have tried our absolute best to think as consumers, rather than industry experts and thus challenged much of the know how that were a limit to our mission! The result is a business model offering you much better value for less– in some cases up to half of the traditional retail price in the premium / luxury segment. ET AL is contemporary streetwear and a community that cares - it is iconic design, craftsmanship & premium quality brought to life in essential wardrobe stables, accessories and footwear. Some products are seasonal, most are not - but common for them all are, that they are brought to our consumers through a very simple value creation process. Much better product at fair prices.