Philosophy

ET AL is based on the core principle that we should grow organically and never over-produce to feed the market. Our brand ethos extends beyond the mere production of clothing; in all aspects of the brand we focus on the purpose of use. Design is the catalyst to improve our existing products, not a constant driver to develop and sell more. 

Our mission is to continuously improve the core collection - rather than replacing one season with the next. Our vision is to initiate positive change and involve the user in doing good.