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Our message

We’ve said our farewells and cut ties to what we strongly believe are unnecessary processes and layers. We have pushed the boundaries and killed some of the (former) darlings of our industry. No more complicated and cost-heavy value chains - basically just an intensive focus on designing and manufacturing a great product, as sustainable as possible, with only the best factories in the industry. And deliver the highest possible value to our customers everyday!


- Anders Buch, CEO